by Julie Wassom | Mar 4, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
As the weather begins to turn colder with Fall now very much in full swing, before you know it winter will settle in and the heaviest enrollment building season is over for another year. You’re probably advertising less to draw new inquiries and concentrating more on...
by Julie Wassom | Feb 25, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Tap existing resources. Learn how to make your staff your marketing partners. The impression they make on prospects and customers has a significant impact on their decision to enroll and stay enrolled with you. Develop and actively market a referral program with...
by Julie Wassom | Feb 18, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Are there days when you feel like your center is being attacked by the enrollment pirates? You may not see the Black Pearl sailing on the horizon, but if you take a look from the crow’s nest of your center, what’s clearly in sight are some of these facts affecting...
by Julie Wassom | Feb 11, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How do you know which marketing efforts will be worth your time and the resources you allocate to them? How can you assure that the marketing training you provide will be applied in the centers? What combination of initiatives will yield the...
by Julie Wassom | Feb 4, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For a long time, I have said you should have your business cards with you at all times, except for when you are sleeping or showering. Paula Gilbert-Bonnaire of Big Adventure Inc in Anaheim, California, has found a great way to make sure she does just that. Paula uses...
by Julie Wassom | Jan 28, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
1. What Your Handshake Communicates Before You Say a Word One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her and extend your hand inviting her to shake yours. However, there are two kinds of...
