by Julie Wassom | May 27, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For all the marketing effort and resources you put into generating inquiries, how good are you and your sales team at converting those prospects into buyers? What are the critical three numbers to watch to learn how many inquiries you turn into business? #1 – The...
by Julie Wassom | May 20, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Those of you who have been in my training’s know that I say complacency is enrollment suicide. If you have been doing the same things for years to convert inquiries into enrollments and retain most of your customers, there’s a good chance you have become too...
by Julie Wassom | May 13, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Though “Ready-Aim-Fire” may be good at the shooting range, the order is different for hitting the bulls-eye with your marketing messages. Aim at the right target. Before you spend time, talent, and capital resources on any marketing effort, first determine exactly...
by Julie Wassom | May 6, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The power of positive publicity is undeniable. It is one of the most cost-effective ways you can market your center. Publicity generates understanding and good will, so can effectively emphasize the message you are trying to deliver through other methods of marketing....
by Julie Wassom | Apr 29, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Does it sometimes seem like the competition is eating away at your enrollment and your profits? Fierce competition from other centers, public school programs, and changes in government funding are making it mandatory that you sharpen not only your pencil but your...
by Julie Wassom | Apr 22, 2014 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you’re like many center directors, asking a prospective enrollee to come in for a center visit or to enroll can seem abrupt and uncomfortable. Yet, it is these closing questions that help you reach your goal of securing a center visit or the enrollment. Your asking...