by Julie Wassom | May 25, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
10. It provides the opportunity for referral marketing for your dentist. 9. Smiling puts you in a good mood. 8. It makes you sound more pleasant to the caller. 7. It costs nothing. 6. It positions you as a helpful, friendly professional. 5. In person, it tells your...
by Julie Wassom | May 19, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you missed the first part of this blog, you can find it here. And the second part here. Step Three: Articulate Your BCAs in Benefit Statements Mastering the enrollment conversion technique of stating benefits, versus features, is what I call “the difference between...
by Julie Wassom | May 12, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by Julie Wassom | May 4, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
If you missed the first part of this blog, you can find it here. Step Two: Define the Benefits of Your BCAs Even though you now know what your key features, or BCA’s are, you must convert them into benefits. Why? Because prospects do not purchase merely what you have...
by Julie Wassom | Apr 28, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In our industry filled with acronyms like DAP and FTE, I created one called BCA. “What do you mean by BCA?” you say. Your BCAs are your Basic Competitive Advantages – those unique features of your early care and education program and services that make you stand apart...
by Julie Wassom | Apr 21, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Jessica gets it. The value of customer service, that is. This young coffee shop barista made my day recently when I rushed into a local bookstore to pick up a copy of a trade journal. When I could not find it on the rack, I saw her in an aisle and asked her to help...
