by Julie Wassom | Apr 14, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read a paragraph in an L.L. Bean catalogue that said, “You’ll always get friendly, knowledgeable help whether you call us to order, visit us on-line or stop by one of our stores. You’ll find the products you want in stock… You’ll get personal attention…” I...
by Julie Wassom | Apr 7, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You’ve had prospects that came to an event. At the event, you talked with these prospects about what you offer and the benefits they would receive. Maybe they even signed your guest book. After the event, you sent these prospects a letter and some additional...
by Julie Wassom | Mar 31, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Spotted this in ExchangeEveryDay (exchangeeveryday@ccie.com ), and thought it worth passing along. In a letter to the editor in Harvard Business Review OnPoint (hbr.org), Rita Gunther McGrath shared “Rita’s Golden Rules for E-mail”: Meaningful subject lines that tell...
by Julie Wassom | Mar 24, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
This is a great article to help you understand the importance of social media as a marketing tool in today’s business environment, and how to maximize the value of it for your desired level of involvement. It is written by Andrew Jones, the business partner who...
by Julie Wassom | Mar 17, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In a colleague’s newsletter, I recently read about an article in Selling Power Magazine that featured a Notre Dame University survey of purchasing agents at some of the nation’s largest companies. They asked about theclosing attempts (asking for the business) made by...
by Julie Wassom | Mar 10, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Question: How often should my marketing strategy change? Answer: Good times to change your marketing strategy are whenever you have a change in your sales goals or business plan, or when the market environment dictates a change in your approach. One of the best ways...
