by Julie Wassom | Sep 17, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
I like to say, “You never get a second chance to make a first impression.” How true that is for you with the impression you and your center make on an enrollment prospect. That impression contributes to the image in their minds of how their child will adjust and be...
by Julie Wassom | Aug 27, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | Aug 20, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
by Julie Wassom | Aug 13, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...
by Julie Wassom | Aug 6, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
I recently read the following in a newsletter from my speaking colleague, Tom Letourneau, a marketing specialist in the banking and financial services industries. I thought it a concept worth sharing with you. Actually, the concept of layering your marketing...
by Julie Wassom | Jul 30, 2013 | Ask Julie, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
While listening to an audio tape learning program the other day, I learned a very important lesson about courage and persistence in asking closing questions. How you think about closing has a significant impact on how easy it will be for you to feel comfortable and...