by Julie Wassom | Nov 12, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Does the old saying, “It’s a jungle out there” ever seem appropriate when talking about your competition? Sometimes it can seem like they have a significant advantage if not a firm grasp on your prospects and customers. Knowing who they are, how you are unique, and...
by Julie Wassom | Nov 5, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A call to action is one of those simple, low-cost marketing techniques that works. You need it on your center brochure, on your website pages, on flyers and banners, in advertisements, etc. A call to action is a directive statement that tells the reader or viewer what...
by Julie Wassom | Oct 29, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
“Do you hear what I say?” is not only a phrase from an old song, it is a very important consideration for better enrollment building. That is, listening.How well do you listen to your prospects and customer? Hearing is a bodily function. Listening is a skill. Her are...
by Julie Wassom | Oct 22, 2013 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
Dear Julie, I just wanted to send you another thank you for the great tip on getting the kindergarten teachers to respond for the Head Start and Beyond…Parent EmPOWERment Transition Open House Event that we had yesterday evening! Six kindergarten teachers from three...
by Julie Wassom | Oct 17, 2013 | Blog, Child Care Marketing, Marketing Tips, Your Business
With enrollment inquiries coming in for your Summer Program and some parents even shopping early for fall enrollment, the prospect follow up you do now can pay big dividend in enrollment. I like to say, “The fortune is in the follow up.” You know that follow up...
by Julie Wassom | Oct 8, 2013 | Blog, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her and extend your hand inviting her to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The other,...