by Julie Wassom | Jul 7, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Jun 30, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
In a previous issue of Child Care Information Exchange, in my article, “How to Be Bullish on Marketing Child Care in a Challenging Economy,” I offered this advice on positioning as a way to connect with prospective parents . . . Positioning is the impression created...
by Julie Wassom | Jun 23, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
One of the most difficult sales skills for many people to execute is to ASK a closing question to secure a center visit, get a commitment for follow up, and of course, to sell an enrollment. Why is it so tough? For many reasons. The one I’m addressing today is the...
by Julie Wassom | Jun 16, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
When I was a young girl growing up on a Midwest farm, branding meant the yearly task of burning our farm’s symbol into the hides of our cattle with a branding iron. Though lots of other farmers had cattle, no other farm had a symbol exactly like ours, and every animal...
by Julie Wassom | Jun 9, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You never get a second chance to make a first impression. Within the first 60 seconds on the telephone and five minutes on a center tour, child care prospects form an impression of you that is often a lasting one. The image you project communicates messages to your...
by Julie Wassom | Jun 2, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Have you ever thought of the messages you send by email as a marketing opportunity? I do not mean advertising your center or a specific program or center event in the content of an email message. I mean somewhere easy, cost-free, and available for consistent continual...
