by Julie Wassom | Oct 13, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
One of the most professional gestures you can make when a visiting parent walks into your center is to look right at her and extend your hand inviting her to shake yours. However, there are two kinds of handshakes. One is what I call “the firm”. The other, much less...
by Julie Wassom | Oct 6, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I like to say, “You never get a second chance to make a first impression.” How true that is for you with the impression you and your center make on an enrollment prospect. That impression contributes to the image in their minds of how their child will adjust and be...
by Julie Wassom | Sep 29, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | Sep 22, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | Sep 15, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
by Julie Wassom | Sep 1, 2015 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...