Incentive programs are limited-time efforts designed to achieve a goal that is likely beyond routine expectations. Use these general guidelines you put together contests and incentive programs that will be meaningful and produce results.
- Be sure it rewards the accomplishment, not merely the actions towards the accomplishment. For example, you enrolled 10 more families, or retained families at 95%, versus you followed up an average of four times.
- Your incentive program must be clearly understandable and achievable for all participants. Otherwise, it can de-motivate, rather than motivate them.
- Make rewards something you know they value for professional growth or personal enjoyment. Think child care conference registration, spa days, etc.
With measureable steps, a deadline to achieve them, and a good dose of creativity and fun, incentive programs can be an effective way to launch center teams toward enrollment goals.