Incentive programs are limited-time efforts designed to achieve a goal that is likely beyond routine  expectations. Use these general guidelines you put together contests and incentive programs that will be  meaningful and produce results.

  • Be sure it rewards the accomplishment, not merely the actions towards the accomplishment. For  example, you enrolled 10 more families, or retained families at 95%, versus you followed up an  average of four times.
  • Your incentive program must be clearly understandable and achievable for all participants.  Otherwise, it can de-motivate, rather than motivate them.
  • Make rewards something you know they value for professional growth or personal enjoyment.  Think child care conference registration, spa days, etc.

With measureable steps, a deadline to achieve them, and a good dose of creativity and fun, incentive  programs can be an effective way to launch center teams toward enrollment goals.


Julie Wassom
The Child Care Marketing Expert and Coach
Marketing and Sales Speaker/Consultant/Author