What is an easy, low-cost marketing action to increase the spaced repetition of your message (the key to retention) to your prospects, customers, and opinion influencers? Your voice mail message.

What message do your callers hear when they call for you, but get your voice mail instead? You
can use this message as one more way to communicate your center, your unique image, and your
branding as a helpful expert in the early care and education industry.

On your voice mail message, be sure to include:

  • a pleasant greeting
  • the name of your center or school
  • your name
  • statement of your unavailability
  • request of caller to leave name, number, and best time to call
  • approximate time when you will be returning the call (within next business day is best)
  • statement to check your website
  • pleasant closing – good if you repeat your center name
  • an image message (such as your tagline) if you have one

Does this sound like a lot? It might to you, but to the caller who did not get to talk to you
personally, it sounds professional, courteous, and welcoming.

Here’s a fictitious example that you can adapt:

“Hello. You’ve reached Jenny at Best Ever Child Care. We’re not available right now, but your call is very important to us. Please leave your name and number, and the best time for us to return your call. We will get back to you within the next business day. In the meantime, do check our website at www.besteverchildcare.org. Thank you for calling Best Ever Child Care, Where Care Comes First.”

Happy enrollment building!


Julie Wassom
The Child Care Marketing Expert and Coach
Marketing and Sales Speaker/Consultant/Author