FOLLOW-UP ACTION TIP: The best follow-up action includes a timely response, information of value, and communication of a professional image.

Timely Response

Did you ever consider that the prospect who inquires is testing you? How quickly you respond, and with what information, will create in that prospect’s mind a lasting impression of you and your business acumen. Think about what you want that to be.

When you have met a prospective buyer at an event or received a call or e-mail inquiry, is a personal response better than a packet of information? Does e-mail make sense or is it too impersonal for your first follow-up response? Does your first follow-up communication indicate that you will initiate the next contact? And if so, did you do it when you said you would? There’s positioning power in being first.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
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