You’re relatively new in your business. You’re still building the foundation, not to mention learning everything you can about operations and management. You really don’t have anything to sell yet. No need to do any marketing yet, right? WRONG!
One of the biggest mistakes I see young businesses make is to hold off on the marketing aspects of their business until they have something to sell. By the time you do, you can be up to two years behind on a marketing program,. Marketing sooner could have given them an industry presence and a unique niche that would ultimately make selling easier and more rewarding.
If marketing is uncomfortable or unfamiliar to you, think about it this way. Your marketing program should evolve and grow in much the same way your business does. You begin by taking small steps to insure the best decisions, you invest in the best quality you can find, you see the rewards of your efforts, and you build on those results to get to where you want to be.
Exploring the answers to these three questions about marketing will help you rev up this part of your business.
Question #1: Why should I market now?
Though “quick turnaround” is an expectation in today’s marketplace, prospects for your products and services may start investigating far before they are ready to commit to buying. When you finally have products or services to sell, the prospects you want to attract are those who already know about you and are now ready to buy. To try to cram all the marketing it takes to gain recognition into just a few months can be overwhelming.
You need time. Time to develop a unique business image, to determine which markets you intend to target, to develop a marketing action plan that you can realistically work, and to fund those marketing initiatives that will bring you the greatest returns. Now, while you are simultaneously building your business, is the time to begin.