by Julie Wassom | Feb 28, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Maximizing the enrollment potential in your school is a big responsibility. Filling your school means you not only reach your capacity utilization goals, it generates revenue that can make life easier in many other areas of your job. However, it is easy to make costly...
by Julie Wassom | Feb 20, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Website Inquiry Forms Question – What is important to have on a lead form we put on our website? Answer – To encourage website visitors to complete and submit your inquiry form, follow these guidelines: 1. Make it easily accessible on your site using...
by Julie Wassom | Feb 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Your staff has the power to convert prospects into enrollments or to drive them in the waiting arms of your competitors. Parents view your staff as the people with whom their children will be spending time while they are gone. Though the teacher’s first...
by Julie Wassom | Dec 26, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Dec 19, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is – then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...
