Wassom’s Marketing Wisdom Blog
Successfully Communicating a Tuition Increase to Families and Prospects
Is a higher-than-usual tuition increase in the coming year’s plan for your center? Whether driven by higher costs to keep your best teachers, sustain your highest quality program, address value-to-price, for building maintenance, or some combination, the amount of...
How Dependent Care FSAs Can Help Families Afford Your ECE Services
Do your families sometimes struggle to be able to afford your tuition? Whether it’s inflation or other budget demands, it can be a challenge for parents to find the extra dollars to meet the cost of your quality care. Here’s something you can do that might help retain...
Tactics for Increasing Retention, Referrals, and Reviews
It is no secret that COVID-19 changed the game in enrollment building and retention. No longer is it a given that, when a family registers with you, they will stay in your program for the duration of their child’s early childhood years. Those who loved you pre-COVID...
How to Recover COVID Drop-Out Enrollments
It can be very disconcerting when families who loved you pre-COVID and even flexed with your school closings during the pandemic, may now choose NOT to come back. I call these COVID Drop-Outs. What can you do to try to salvage these enrollments, assure they have a...
Keys to Effective Social Media Marketing
Effective social media marketing matters. For this blog, I am sharing with you the expertise of two social media marketers. Their responses to the questions below can help make your social media marketing program even more effective. “Millennials, who are the majority...
Going Beyond to Generate Loyalty and a Good Review
I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...