by Julie Wassom | Jul 19, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Marketing Tips
While kayaking recently on our inland lake, far from any ocean, I paddled by a dock that had this “Beware of the Octopus” sign posted. So what does an octopus have to do with enrollment building? Like the octopus has eight tentacles it uses to grip prey and move,...
by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention
You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...
by Julie Wassom | May 25, 2021 | Blog, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Retention
Guest Blog by Genevieve Carbone, Head of Marketing, Kangarootime Keeping your families happy and engaged is just as important as attracting and enrolling new children at your childcare center. Families satisfied with your center and care are more likely to recommend...
by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales
You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...
by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions
Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...
by Julie Wassom | Mar 8, 2021 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Marketing Solutions, Retention
Since the pandemic began a year ago, ECE companies have had to make changes…lots of changes. You have had to pivot, reimagine, and reframe not only how you deliver your services, but how you market and build enrollment. Now, as we start to see the shift toward...
