Julie Wassom
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Improving Rates of Tour Scheduled to Tour Completed

by Julie Wassom | Jun 15, 2021 | Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention

You have converted that inquiry to a scheduled center tour, and are happy about succeeding in the first conversion step toward registration. Whether the lead came in through a self-scheduler, your lead form, or a phone call, it looks like this prospect is moving...

Three Ways to Improve Family Retention at Your Childcare Center

by Julie Wassom | May 25, 2021 | Blog, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Retention

Guest Blog by Genevieve Carbone, Head of Marketing, Kangarootime Keeping your families happy and engaged is just as important as attracting and enrolling new children at your childcare center. Families satisfied with your center and care are more likely to recommend...

3 Keys to Unlocking More Enrollment Conversions

by Julie Wassom | May 10, 2021 | Child Care Marketing & Sales, Covid-19, Engagement, Enrollment Building

Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. However, there are three actions you can take to improve your enrollment conversion rate. 1. Respond rapidly to...

The Four Steps to More Qualified Inquiries

by Julie Wassom | Apr 27, 2021 | Child Care Marketing & Sales, Covid-19, Economy, Engagement, Enrollment Building, Marketing Solutions, Retention

Let’s back up from the typical ways prospects tell you they heard about you – Google, Facebook, their friends, etc. Though important, those are the ways they heard enough about you to incent them to inquire. Some of these inquiries end up not being qualified to enroll...

What to Do When a Prospect Does Not Choose You

by Julie Wassom | Apr 13, 2021 | Budget for Marketing, Child Care Marketing & Sales, Engagement, Enrollment Building, Enrollment EXCELerator, Retention, Sales

You have converted an enrollment inquiry into a tour, given a great tour, asked good questions, arranged to stay in touch with the prospect who would not commit right away, only to find that when you reach out, they tell you they have chosen another school. “It was...

The Rule of Three in Enrollment Building

by Julie Wassom | Mar 23, 2021 | Blog, Budget for Marketing, Child Care Marketing & Sales, Enrollment Building, Enrollment EXCELerator, Marketing Solutions

Maximizing enrollment takes multiple strategies and skills. However, there is something I like to call ”The Rule of Three”, because following these three rules can assure that you are going to be better at helping families make a good buying decision and getting them...
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