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COVID-19 Support XII- How to Address Parents’ Coronavirus Concerns– Part I

by Julie Wassom | Aug 4, 2020 | Budget for Marketing, Child Care Marketing & Sales, Covid-19, Enrollment Building, Enrollment EXCELerator, Retention

With the beginning of the school year just a few days away, many parents are still hesitant about enrolling when we are still in the midst of coronavirus resurgences, ever-changing regulations, and uncontrollable economic uncertainties. Continual outbound...

Video Marketing Tips to Help Child Care Centers Increase Enrollment

by Julie Wassom | Jun 29, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Retention, Uncategorized

Have you considered using videos in your marketing plan?  A video is a more dynamic and personal way for prospective parents to learn about your staff and programs, and a powerful opportunity to engage them.  Those who have perused your videos can get a sense they...

COVID-19 Support XI- Mastering Opportunities to Rebuild Enrollment in Uncertain Times

by Julie Wassom | Jun 22, 2020 | Child Care Marketing & Sales, Covid-19, Enrollment Building, Marketing Solutions, Retention

As states re-open businesses in phases, rules for operating early childhood programs are uncertain and changing rapidly. Use these resources to help you launch your re-opening successfully, retain customers now or until you can serve them, and position your center to...
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