by Julie Wassom | Dec 26, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
The child care purchase is an extremely emotionally-driven decision. For years, I have professed that parents base their decision to enroll in one program over another based more on how they feel than on all the information they find and you give them. More than with...
by Julie Wassom | Dec 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You only have a few seconds to make a lasting first impression on the telephone with prospects who call your center seeking enrollment information. When you cannot answer and one of your staff must take a message, that teacher, aide, or cook holds a potential...
by Julie Wassom | Nov 27, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
When your prospects feel that you really care about what’s important to them in their child’s early education and care, they are much more likely to listen to what you tell them about what they can get from your ECE services. Here are three ways to communicate that...
by Julie Wassom | Nov 12, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
When you become a Center Director, the learning curve can be steep. Your responsibilities around enrollment building can seem like rock climbing – steep, hard, and likely unfamiliar. If you are a new director, soon to become one, or in any position where enrollment...
by Julie Wassom | Oct 31, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
You conducted a great center visit with a qualified enrollment prospect. Yet, when you asked her to enroll, she said “No”. She said she would have to talk to her husband, thinking he might object to the cost. How do you give this qualified prospect the information she...
by Julie Wassom | Oct 2, 2019 | Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you turning inquiries away as ineligible when you could easily serve these families with minor adjustments in operations? What marketing message is that sending? How can you capture un-served enrollment opportunities and make it easy for parents to enroll with...
