by Julie Wassom | May 24, 2022 | Ask Julie, Child Care Marketing & Sales, Economy, Engagement, Enrollment Building, Sales
I recently went to a local automotive service center to get some services done on my car. With lots of choices for vendors, I returned to this shop, even though they are not the least expensive. Why? Because in addition to doing a good job, they bend over backwards to...
by Julie Wassom | Feb 12, 2019 | Ask Julie, Budget for Marketing, Child Care Marketing, Enrollment Building, Marketing Solutions
Are you uncomfortable asking a closing question in your conversation with an enrollment prospect? If so, you are not alone. Some directors don’t ask closing questions because they feel it’s too pushy. Others are not confident in just how to ask. Some expect...
by Julie Wassom | Sep 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Did you know that some of the terms you use regularly on the job can make your parents and prospects cringe? For example, you understand perfectly well that when you refer to the term, “day care”, you are talking about your program filled with the most current and...
by Julie Wassom | Sep 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business
Do you ever say things like… “If I could just fill those Tuesday/Thursday spaces in the Three’s, I could reach my enrollment goal.” “How am I going to replace those four-year-olds who left when the nearby public elementary school opened a Pre-K classroom for less...
by Julie Wassom | Sep 8, 2018 | Ask Julie, Blog, Sharing What Works
When you receive an enrollment inquiry submitted from the lead form embedded on your website, it will likely have some basic information about your prospect and their child. Yet most lead forms do not capture the real needs and desires parents seek to satisfy in this...
by Julie Wassom | Aug 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Here is a question asked by another director like you: How can you get a teacher involved in enrollment? Julie’s Answer: Set expectations with your staff for their involvement as your marketing partners. Some of the actions you can reasonably expect them to take to...
