by Julie Wassom | Feb 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Your staff has the power to convert prospects into enrollments or to drive them in the waiting arms of your competitors. Parents view your staff as the people with whom their children will be spending time while they are gone. Though the teacher’s first...
by Julie Wassom | Jan 3, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A child care center brochure can be a valuable marketing tool or an expensive waste of time and resources. When people in your target market need more information about your center’s services, a brochure is an easy way to provide that education while enticing them to...
by Julie Wassom | Dec 26, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
For many of us, there has been a time when the saying, “It’s not what you know, but who you know, that matters,” held some truth. However, in the case of finding the prospects best qualified to buy your early care and education services, what you know is essential to...
by Julie Wassom | Dec 19, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Let’s talk terms. If prospect perception is a key deciding factor in the enrollment decision – and it is – then it is important to think about how prospects perceive the words you say. Say “visit” versus “tour” You tour an institution such as a museum or...
by Julie Wassom | Dec 12, 2017 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
WIIFM. We all know that stands for “What’s In It For Me?” Your prospects think about this when they investigate centers for their family’s early care and education decision. Your parents consider it daily as they assess their loyalty to you while simultaneously being...
