Website Inquiry Forms

Question – What is important to have on a lead form we put on our website?

Answer – To encourage website visitors to complete and submit your inquiry form, follow these guidelines:

1. Make it easily accessible on your site using well-placed navigational buttons and links.

2. Keep it short. Prospects will not complete forms that ask for too much information. You only need enough to be able to respond and address personal needs or concerns and schedule a center visit.

3. Respond within one business day- the sooner the better – including comments that address parents’ noted questions and personalize this first touch-point.

Here’s the key to capturing more personal needs on your lead form

Julie Wassom
The Child Care Marketing Coach
Marketing and Sales Speaker/Consultant/Author
303-693-2306
julie@juliewassom.com
www.juliewassom.com