The height of your success depends significantly on the altitude of your attitude. What you think about tends to come about. If you think you are going to convert each qualified prospect inquiry into an enrollment, you start with a big advantage. Likewise, if you think it is going to be hard to convert them, you start with a severe disadvantage. The good news is that we all have a choice everyday regarding the attitude we will embrace. Try these techniques to boost your enrollment attitude.
Take an inventory of your strengths and how you can apply them. One of the very best ways to re-energize your professional approach to enrollment building is to take a good look at the best of who you are and how you can apply it to converting inquiries to scheduled visits and center visits into enrollments. What are your strengths as an enrollment builder? Write down at least three of them. Then consider what motivational speaker, Zig Ziglar, said, “It’s not what you’ve got, it’s what you use that makes a difference.” Once you have noted your strengths, use them to increase your enrollment conversions.
Find a way to make people happy. Whether it is your prospects, customers, staff, or whomever, there is undoubtedly a way you can satisfy their desires. For example, if a prospective couple is house hunting, you could encourage them to come visit your center first, and leave their preschooler there to enjoy a “discovery day” in your center while they look for houses. When they return at the end of the day, your positive attitude and this action will have made five people happy. The child will most likely have had agreat day. The parents will have been able to concentrate on their home search. And the realtor will happily owe you a favor. Who is the fifth person? YOU! Why? Because you will have gained a competitive edge and the opportunity to secure this enrollment right then!
Smile. For years, I have said, “You can hear a smile on the telephone.” It says all kinds of good things about you. Before you pick up a ringing phone, take a deep breath and smile. Put a small mirror by your telephone and glance into it and smile before you begin to speak. It is absolutely impossible to sound grumpy when you are smiling. Try it! When you talk to prospects and customers in your center, smile a lot. It communicates that your center is really a happy place to be – for everyone. People are attracted to that like a magnet.
So give yourself a “kick in the attitude”, and raise yours to a new altitude.
Julie Wassom
The Child Care Marketing Expert and Coach
Marketing and Sales Speaker/Consultant/Author
303-910-3083
julie@juliewassom.com
www.juliewassom.com
