When you receive an enrollment inquiry submitted from the lead form
embedded on your website, it will likely have some basic information about your prospect and their child. Yet most lead forms do not capture the real needs and desires parents seek to satisfy in this investigation stage of their search.
Since the first contact, you make with a parent who has inquired about your the center is critical to their continued consideration, the more you know what really matters to them, the more you can personalize your first response.
So how can you get parents to include it on the short web inquiry form
they submit? Ask for it very specifically.
Most website inquiry forms have a box that says, Comments or Notes or Questions. Though parents may give you some information in this box, this does not really ask your prospect to tell you what’s really important to them.
To get that, use a clear, directive statement in that box, such as,
Additional information you would like to share about your child or your
family or Specific interests, needs, and concerns.
Make this small change on your lead form and see if it does not become the key to capturing the good information you can use to begin to develop a personal bond with your prospects from your very first contact and throughout the enrollment decision process.
For more on generating inquiries from your center’s website, contact Julie at firstname.lastname@example.org.