Term to nix: day care. I love what a professor in the ECE Department of Pacific Oaks College once said, “The day will take care of itself. We take care of children.”
Replacements: child care, early childhood development, early care and education
What are you looking for in the early care and education experience you want for Ethan?
Term to nix: tour. We generally tour places that are much more institutional and less personal, such as museums. Child care centers are warm, welcoming places parents and their children visit to consider enrolling for daily attendance.
Could you and Hanna come in for a center visit on Tuesday or is Wednesday better?
Term to nix: slot. A parent sees their child crammed into a slot – not a good image.
Replacements: space, place, position
We have only two spaces left in this toddler room.
Terms to nix: fee, cost, price
Replacements: investment, tuition
The tuition for our full time preschool program is $….
Term to nix: discount
For your second child, you will receive a 10% savings on tuition.
I know it can sound expensive. However, here you’ll find the kind of program that will insure that Alisha is better prepared for kindergarten….
Term to nix: caregiver
Replacements: teacher, educator, faculty
Our teachers take pride in making sure your child develops a love for learning.
Terms to nix: special needs child, at risk child. These are children first, who are differently abled or have unique needs. You would not say, Alex is an allergy child; rather, Alex is a child with allergies.
Replacements: a child with special needs, unique challenges, special abilities
Little Kevin is a child with some unique challenges and special abilities.
Practice using these replacement terms when you talk to parents and other referral sources in your community, and watch their impression of your professionalism rise right before your eyes!
“The Speaker Whose Message Means Business”
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