Here is a question asked by another director like you:

How do I make a center feature into a benefit statement?

Julie’s Answer:

Good questions! Instead of saying “This is the toddler room. Here are some of the activities the children are doing to learn about colors?,” say, “Here in our toddler classroom, Seth would learn about colors in activities like you see the children doing here.” That change in HOW you say it tells the parent what they GET, versus merely what you have to offer. Small difference that makes a HUGE impact on parent perception.  

Learn more about Julie’s “Five Non-Negotiable Conversion Skills” 

Julie Wassom
The Child Care Marketing Coach
Marketing and Sales Speaker/Consultant/Author