Continuing on with; How much should I budget for marketing? This will be the fourth and final in answering the question.

A: Factor 4: How savvy you are with what works. Do you take advantage of lower cost opportunities to get the word out and attract qualified buyers? How well do you track where your inquiring prospects heard about you? Evaluate the results of your efforts and be flexible enough to expand on what is working and to adjust what is not.

Determine what you can allocate into your marketing budget; then plan activities wisely. Evaluate your ROI based on qualified inquiries and sales conversions, and you will soon know the best numbers for you to pencil in on the marketing line of your business budget.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
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