Continuing on with; How much should I budget for marketing? This will be part three in answering the question.

A: Factor #3 How well you layer marketing activities. If you continually execute multiple methods of marketing communications, you can get greater reach and frequency of your message. Combine advertising in the mediums your target uses to get information, with public relations and publicity generation, community involvement, and exceptional customer relations.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
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