Have you ever thought of the messages you send by email as a marketing opportunity? I do not mean advertising your center or a specific program or center event in the content of an email message. I mean somewhere easy, cost-free, and available for consistent continual delivery of your center’s marketing message.
“Where is that?” you ask.
It is in your email signature. Below your name at the end of your email message, be sure to put the name of your center, contact information and a brief line that communicates a marketing message. It might be your tagline, it might be a short phrase promoting a new curriculum or school vacation program. It might be an open invitation to an upcoming center or company event. You can change it at will.
Your email signature, as this is called, is an often forgotten opportunity to send a marketing message that will be received not only by prospects, but by other target audiences, such as customers, friends and other opinion influencers. It’s the perfect way to make everyone to whom you send an email aware of what you do, and recognize you for that uniqueness or special message. And, after they have received several emails from you with the same signature, that message will be remembered, and they will identify you with it.
Using your email signature to deliver your marketing message will then become one of the ways you layer your marketing communications efforts. If you do it all well, when the time comes for those prospects and referral sources to inquire or refer to an early care and education center with your uniqueness, you will be at the top of their minds.
Take a good look at your email signature and revise it today to make it work for you with every email message you send.
Best wishes and happy marketing,