Home Child Care Marketing Alpacas Marketing Rave Reviews Free Tip Social  Media Contact Us



On this page, you will find a marketing tip, an article, or a resource that can help you become a better marketer or salesperson. It will change regularly, so be sure to check back often for each new proven technique.


This tip is a sampling from Julie's FREE monthly e-zine, Wassom’s Marketing Wisdom. There are currently two editions of the e-zine, one for alpaca breeders and one for early care and education center executives and directors.

To subscribe, click here and give us your email address and which e-zine you prefer. 

The Seven Second Impression

A Marketing Tip from Julie Wassom

Seven seconds. That’s all the time you have to make a good impression on the telephone with those prospects calling your business.

Even with the increase in Internet shopping and purchasing, your telephone is a powerful marketing tool. To take full advantage of the sales opportunity your telephone gives you, it is imperative that you make a good first impression with callers. Here are some tips for making the first seven seconds count.

·      Smile and take a breath. For many years, I have quoted a successful business person who once told me, “You can hear a smile on the telephone.” She was right. Do it.

·      Slow down. It’s easy to zip through the dialogue you say when you answer several calls a day, but when it’s a prospect, you have only one chance – and only seven seconds – to give them the perception that you are professional and in control.

·      Pay attention to your volume and tone. Did you just step in from busy tasks elsewhere? You may need to lower your voice or professionalize your tone as you answer the call.

·      Use appropriate dialogue. Conclude your introductory dialogue with a detail-generating question, such as “How may I help you?” It’s a mouthful, yes, but to an inquiring prospect, it says you’re ready to listen.

·      Be professional, yet friendly. Think in your prospect’s perspective. Their perception of you, not yours, will influence their buying decision. Make sure yours communicates the image you want.

Never take your business telephone for granted. And to maximize its value to you, use those first seven seconds to make the best impression you can.

If those skills need improving, contact Julie Wassom today , to help you increase your conversions and your revenue.

 © The Julian Group, Inc., 2012. All rights reserved.

Home Child Care Marketing Alpacas Marketing Rave Reviews Free Tip Social  Media Contact Us


14387 E. Layton Dr. Aurora, CO 80015 julie@juliewassom.com
303.693.2306 www.juliewassom.com Fax 303.617.6422