Child Care Marketing and Sales Seminars by Julie Wassom


Whether you are looking for a speaker for your next professional development event or a customized marketing and sales training program to help your directors grow enrollment, you have come to the right place! With energetic, content-rich programs ranging from 90 minutes to a full day, Julie has few peers when it comes to her industry expertise and her impact as a presenter. In a phrase, her message means business.


Here is a selection of Julie’s highest demand seminars. To learn more, Contact Julie.

“You are a wonderful speaker. You have had a terrific impact on our company. We’ve become a success because of your training.”


Frank Reabe, CEO and Executive Director
Bradford Child Care Services, Bridgeville, PA

Sales – Enrollment Conversions


Foundation Techniques for Increasing Enrollment

A comprehensive program packed full of skills and proven techniques to help directors become more successful at generating more inquiries, converting telephone calls into center visits and visits into enrollments. Learn new ways to generate inquiries, a proven formula for handling objections, and secrets to closing with comfort and success. This program also includes a system for easy-to-implement prospect follow up and best practices for successfully managing the enrollment building process. Leave with a tool kit of techniques to use immediately. This is a full day seminar with an optional half-day follow up session.


Increase Your Enrollment – The Five Non-Negotiable Conversion Skills

What are the five skills every successful director must practice to convert enrollment and maximize revenue for the center? In this half-day program, learn which skills are critical, proven methods for making them work, secrets for converting more prospect calls and visits to enrollment, and how to involve your staff in using them, too. Armed with skill in these five areas, new and experienced directors who want to increase enrollment will do so.


How Managers Can Become More Effective Enrollment Coaches

Do your managers possess and practice the critical skills necessary to make them the best possible enrollment coaches for the center directors and assistant directors in their charge? This seminar addresses the managerial skills of assessing enrollment building performance, pinpointing effective and ineffective behaviors, and providing feedback that is well-received, accepted, and put into practice in their centers. Effective use of these tools transfers beyond marketing into other areas of management responsibilities. This seminar is ideal for multi-unit managers.

“I have to give you credit for doubling my enrollment. Your programs and seminars have been the best investment I ever made.”


Juanita Hall, Director
Tender Care Learning Center




How to Be Bullish on Marketing Child Care in a Challenging Economy

How do you market your center, maintain high enrollment, and continue to provide high quality early education and care at an affordable fee when the economy is stressed, your overhead is increasing, and tighter budgets are causing some families to seek alternative forms of child care? This seminar reveals the five marketing directives that will help you attract more enrollment inquiries in a challenging economy. Learn practical, must-do actions to target qualified prospects, build solid positioning, increase your perceived value and generate more inquiries while still staying within your marketing budget. If you want to increase your enrollment opportunities regardless of economic conditions, attend this seminar!


Making Your Staff Your Marketing Partners

Your staff has the power to bring enrollments to you and keep them as loyal customers, or to drive them away into the waiting arms of your competitors. This idea-rich program shows center directors and managers how to build and nurture an effective marketing partnership with teachers and other center staff. You will learn a model for communicating to staff the key role they play in marketing your center and securing enrollment. Discover the five keys to building a strong team of marketing partners, four ways your staff can help you secure enrollment, creative methods for staff recognition, and how to engage your staff in “parent attention” techniques that lead to customer satisfaction, retention, and referral. If you want to make your marketing job easier, this seminar is the ticket.

Connecting With Your Community- Marketing for Referrals

Though most directors recognize the value of marketing their early care and education services to the communities surrounding their centers, it rarely gets done. Time and discomfort with marketing to prospects and referral sources outside the center gets in the way. This seminar will teach you how to comfortably and confidently connect with key referral sources in your center’s community. Learn seven ways to make community marketing easier, how to build Julie’s inquiry-generating marketing pillars with key referrals sources, and a practical method for partnering with other directors to make community marketing visits.


Internet Marketing that Maximizes Enrollment Inquiries

Is the internet the preferred highway to your center? Definitely. More and more, your prospects are visiting websites and checking online reviews as they search for the best early care and education choice for their family. What impression does your website give your prospects about your center and its services? How could it more effectively entice prospects to inquire about your services? How can you use email and social media to attract enrollment prospects and referrals? Get answers to these and other questions about internet marketing as this program highlights the advice of web marketing experts and Julie’s experiences consulting with clients worldwide.


Communicating Quality as a Center Advantage

Quality matters in early care and education. It not only improves outcome for children, it can be a key element of increased customer satisfaction. If you are an early care and education provider with a quality program, how can you best communicate what that means to children and families? In this seminar, you will learn how to determine what quality features are most important to potential enrollees and existing families, how to identify and use your quality program as a basic competitive advantage, and how to communicate quality in ways most meaningful to your prospects, parents, and the community around your center or home.

“Julie is extremely knowledgeable in her area of expertise and every bit of information she shared was valuable and helpful.”


Jenn Paterson
Edleun Education Learning Universe, Calgary, Canada


Customer Retention


Customer Retention- Creating Long Term Customers and Lifetime Referrals

Did you know… the vast majority of unhappy customers just quietly go away, often at a serious financial loss to those centers whose directors and staff don’t know how to retain them? In this seminar, you will learn why customers quit, keys to keeping them satisfied and loyal, and how to turn parents into active referral partners. Includes two critical questions to ask your customers, a proven formula for handling customer complaints, and customer attention techniques that help create exceptional customer service, retain customers, and increase referrals. If you want to reduce your withdrawal rate, this seminar is a must!


Keynote Address


The Power of the Dream That Brings Us Here

An inspiring motivational message that empowers the audience to identify, believe in, and achieve their professional and personal goals and passions. Listeners learn life-enhancing skills and hear moving stories of familiar people inside and outside the child care industry who have overcome seemingly insurmountable odds to accomplish their dreams. Perfect as an opening or closing presentation for your retreat, conference, or professional development day.

To be educated, motivated, and inspired to reach your enrollment goals, Book Julie today!