by Julie Wassom | May 29, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The skill of closing – or asking for a center visit or a commitment to enrollment – is an uncomfortable skill for many directors to master. Because you know it is a critical skill for converting more prospects to enrollees, it is very tempting to dance around actually...
by Julie Wassom | May 23, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Newsletters can be a very effective method of communicating with prospects, customers, and opinion influencers. However, to be an effective marketing strategy, there are several factors you must consider. Before sitting down at your computer to type out an article or...
by Julie Wassom | May 22, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Today’s prospects seeking early care and education services are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Though attracting qualified prospects is still most successful by layering your marketing...
by Julie Wassom | May 18, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
I recently read the following in a newsletter from my speaking colleague, Tom Letourneau, a marketing specialist in the banking and financial services industries. I thought it a concept worth sharing with you. Actually, the concept of layering your marketing...
by Julie Wassom | Mar 7, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
More APP-solutely Awesome In a recent newsletter, I shared three apps directors had told me they are using successfully to communicate with parents. Since then, in my work with center leadership teams all over the world, I have learned of three more. Here’s how their...
by Julie Wassom | Feb 28, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Maximizing the enrollment potential in your school is a big responsibility. Filling your school means you not only reach your capacity utilization goals, it generates revenue that can make life easier in many other areas of your job. However, it is easy to make costly...