by Julie Wassom | Jul 23, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
by Julie Wassom | Jul 18, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You know what happens. You take a call from a parent inquiring about enrollment. You ask a few questions and then tell them all about your center. AS the conversation comes to a close, you know you should actually ASK them to come in. But you feel like that is awfully...
by Julie Wassom | Jun 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Dear Julie, I just wanted to send you another thank you for the great tip on getting the kindergarten teachers to respond for the Head Start and Beyond…Parent EmPOWERment Transition Open House Event that we had yesterday evening! Six kindergarten teachers from three...
by Julie Wassom | Jun 19, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A call to action is one of those simple, low-cost marketing techniques that works. You need it on your center brochure, on your website pages, on flyers and banners, in advertisements, etc. A call to action is a directive statement that tells the reader or viewer what...
by Julie Wassom | Jun 12, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
Putting a family on your waiting list causes mixed emotions. Though you are happy to have full enrollment in the class they need, you probably feel badly about not being able to serve them immediately, right? So how can you help these families feel a part of your...
by Julie Wassom | Jun 6, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Your Business
I like to say, “You never get a second chance to make a first impression.” How true that is for you with the impression you and your center make on an enrollment prospect. That impression contributes to the image in their minds of how their child will adjust and be...