by Julie Wassom | Jul 30, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
The parents whose children are currently enrolled in your center are your most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors....
by Julie Wassom | Jul 23, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to...
by Julie Wassom | Jul 18, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
You know what happens. You take a call from a parent inquiring about enrollment. You ask a few questions and then tell them all about your center. AS the conversation comes to a close, you know you should actually ASK them to come in. But you feel like that is awfully...
by Julie Wassom | Jul 10, 2018 | Blog, Child Care Marketing, Marketing Tips, Sharing What Works
The first of three keys to getting enrollment prospects to seriously consider your center is your initial response to their inquiry. Your attention to these three elements of your response make the difference as to whether you hold the prospect long enough to convert...
by Julie Wassom | Jun 26, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
Dear Julie, I just wanted to send you another thank you for the great tip on getting the kindergarten teachers to respond for the Head Start and Beyond…Parent EmPOWERment Transition Open House Event that we had yesterday evening! Six kindergarten teachers from three...
by Julie Wassom | Jun 19, 2018 | Ask Julie, Blog, Budget for Marketing, Child Care Marketing, Economy, Marketing Tips, Sharing What Works, Slideshow, Your Business
A call to action is one of those simple, low-cost marketing techniques that works. You need it on your center brochure, on your website pages, on flyers and banners, in advertisements, etc. A call to action is a directive statement that tells the reader or viewer what...