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Alpacas Marketing Seminars

by Julie Wassom


Julie Wassom presents informative, high energy seminars that give your conference or event attendees practical techniques and ideas they can use right away to become more effective marketers of their alpacas and their farms and ranches. Having Julie for your next educational seminar will make your guests glad they came and make you glad she came.

Some of Julie’s Half Day and Full Day Workshops

 How Does Your Marketing Stack Up?

Want more inquiries from serious potential buyers? If you already have a good handle on basic marketing, yet want to know how to get the greatest return on your efforts, this is the seminar for you. You will learn how to improve on the basics and add to them to layer your marketing efforts and draw prospects to your ranch. Find out what to do when your current marketing is not working and how to get the most bang for your marketing bucks. Bring examples of your existing brochure, postcard, flyer, website, email, or social media promotions and learn how you can make them more effective in generating qualified inquiries about your alpacas, breedings, and fiber goods.


Marketing 911 – Fast Help When You Need It Most

This seminar is like calling a marketing ambulance to the rescue. Learn five ways to get your alpaca business on track with marketing for short-term results in generating and qualifying inquiries. Add five more marketing initiatives that will put you on a path for longer term success with building your brand, taking full advantage of “pull” and “push” marketing opportunities, and using techniques that work to draw qualified prospects to your farm. Whether you are a new or veteran breeder, this training will help you stay alive and thrive!


How to Be Bullish on Marketing Alpacas in a Challenging Economy

How do you successfully market your farm, sell alpacas and breedings, and provide exceptional customer care when the economy is stressed, your overhead is increasing, and the consumer confidence is shaky at best? This seminar reveals the five marketing directives that you must practice to draw qualified buyers and convert them into customers in a challenging economy. Learn practical, must-do actions to target buyers, build solid positioning, increase your perceived value, generate qualified inquiries, and keep your customers satisfied while still staying within your marketing budget. If you want to gain the confidence and skills to succeed regardless of economic conditions, attend this seminar!


Magnet Marketing – Drawing Alpaca Prospects to Your Farm Until They Buy

How do you find and draw qualified prospects to your farm until they buy? This seminar answers this question with marketing strategies and tactics alpaca breeders need to create the niche you want for your alpaca business and to draw prospects interested in your alpacas. Learn essential marketing steps that lead to qualified inquiries, how to create the marketing materials that make prospects want to know more, and methods for cost-effectively mixing marketing activities that will help draw hot prospects and repeat customers back to your farm or ranch.


Cybersizzle – Effective Website and Email Marketing

Seven seconds. That’s how long you have to capture the attention of a visitor surfing websites as they investigate becoming an alpaca breeder and choose farms to visit. The impression your website gives visitors will determine whether they stay there and take action, or click off and move on. Does your website merely educate visitors or does it generate inquiries from prospective buyers? What are the secrets to getting the best results from email marketing? How can it more effectively help you market your unique niche and entice prospects to contact you? This seminar highlights the advice of electronic marketing experts and gives you tips on creating “Cybersizzle” for your alpaca business.


Pull ‘Em In and Toss ‘Em Out -–

Creating Print Ads That Grab Attention and Generate Response

Does your print advertising generate the response you want? If not, your ads may be missing key elements that can generate prospect inquiries well worth the cost of ad design and placement. Learn how to create and place ads that capture attention, hold readers there, and toss them into action. Find out how to test your own ads so they persuade as well as inform. Advertising is a big ticket item in most breeders’ marketing budget. This seminar will help you get the most bang for your print advertising buck!


Creating and Marketing a Niche for Your Alpaca Business

What makes you unique from other alpaca breeders in the minds of prospects and customers? Learn how to establish your niche, create a brand around it, and drive that image into the minds of key target audiences. You’ll also learn essential marketing steps that lead to qualified inquiries, how to create the marketing materials that make prospects want to know more, and methods for cost-effectively mixing marketing activities that will help draw hot prospects and repeat customers back to your farm. This seminar is practical, fun, and packed with information you need to be successful!



Developing an Effective Farm Brochure

Your farm brochure can be a valuable marketing tool or an expensive waste of time and resources. How do you develop a brochure that educates prospects while enticing them to contact you to learn more? Find out what to include, how to avoid typical mistakes, tips for effective design and layout, ways to keep printing costs at a minimum without sacrificing quality, and the keys to generating more prospect action from your brochure.



Marketing Alpacas On Land and On-Line

For some breeders, marketing can be an unnerving part of the alpaca business. This information-packed presentation gives breeders the answers to questions, such as, - "What are the most effective marketing steps to take to build my farm's image and begin to sell alpacas?" - "Where can I get the most marketing bang for my buck?" - "How can I make my ranch website an effective marketing tool for generating inquiries from prospective buyers?" Audiences learn ways to cost-effectively make a small farm have a big presence, how to prioritize marketing activities when you have little time and limited budget, and how to maximize both traditional and on-line marketing efforts. This course is a must for both new and established breeders.


Contacts to Contracts -

Sales Skills for Turning Alpaca Prospects into Buyers

From the inquiry call to the end of a farm visit, the impression you make on a prospective alpaca buyer will impact whether or not they decide to buy from you. When presented in 60 - 90 minutes, this seminar focuses on the three key elements in converting more qualified farm visitors into buyers. In the half –day version of this seminar, you’ll learn how to convert inquiry calls or emails into farm visits, techniques for turning farm visits into sales, and follow up techniques that can help you effectively capture the sales your competitors let slip away. If you’re serious about selling your alpacas, this seminar is a must!


Making Good Publicity Work Marketing Magic

Generating good publicity is one of the most cost-effective marketing techniques an alpaca breeder can employ. This seminar explores the specifics of how to generate positive publicity for your farm or fiber store, and how to use that publicity to cost-efficiently increase the reach and frequency of your marketing message. You will learn how to establish a media plan, use the right tools for reaching target audiences through the media, and cultivate good media relations. This program includes select techniques such as how to write and submit a news release, how to submit photos for publication, and how to meet the press.


Getting Them to the Farm! –

Secrets to Scheduling More Farm Visits with Alpaca Buyers

Have you ever thought, “If I could just get them to the farm, I could sell them!” Whether prospective buyers contact you via phone, email, or at your event booth, what you say and do makes the difference as to whether or not they end up at your farm as prospective buyers. Learn proven skills to help qualify inquiries, convert interest into desire to buy, follow-up effectively, and successfully schedule farm visits without feeling pushy.


Keynote Address

The Squirrel Factor in Alpaca Sales Success

This entertaining talk addresses three marketing and sales traits necessary to become a successful alpaca breeder, all told from the perspective of the well-fed squirrel. Learn the elements of focus, creativity, and persistence that make all the difference. You will take away business and life-enhancing skills and hear stories of people who have used these traits to succeed.


For a keynote that sizzles, Book Julie, The Alpaca Marketing Coach, today!


Julie’s Five-Month Teleclasses

Twice a year, Julie conducts a five-session, once-a-month TeleClass for alpaca breeders who are serious about becoming well-known and selling more alpacas. This course is NOT for breeders who are faint of heart. This course is about one thing and one thing only …maximizing the profitability of your alpaca business.

Learn more and Register Now for the next series.


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14387 E. Layton Dr. Aurora, CO 80015 julie@juliewassom.com
303.693.2306 www.juliewassom.com Fax 303.617.6422