About Julie

Julie Wassom

Julie Wassom

President, The Julian Group

Internationally-recognized as the leading expert in child care marketing, Julie Wassom is the original developer of premier enrollment building sales and marketing training programs for the early care and education industry. As a speaker, coach and author, she has helped thousands of owners and directors build and retain significant enrollment in their ECE programs. Julie works both on-site and virtually with early childhood professionals worldwide who are serious about successfully generating qualified inquiries, securing enrollment, engaging families, and increasing revenue.

For decades, successful child care leaders have used the resources in Julie’s Enrollment Building Success Library as the gold standard of enrollment building training tools. Author of many Child Care Exchange articles, Julie also publishes a blog of marketing tips and the online newsletter, Wassom’s Child Care Marketing Wisdom.

Julie Wassom is one of the most effective consultants I’ve ever had the pleasure of working with… Her ability to train and coach … nothing short of miraculous. Julie is also a superb project manager. Julie and her team delivered remarkable results.

Lisa Farber Miller

Senior Program Officer, Rose Community Foundation, Denver, CO

Julie is an extraordinary expert on marketing within the children’s services community. Her knowledge and attention to detail have helped our programs grow and reach a high level of financial performance.

Bob Siegel

National Director, Children’s Services Easter Seals Inc, Chicago, IL

On every occasion, Julie delivered, making us better with bottom line results that were real. She is engaging, Directors love her and, if they do what she demonstrates, you will realize significant gains in your enrollment and retention. Julie is worth her weight in gold.

Dennis Vicars

President, The Arista Group, Inc, CA

You have had a terrific impact on our company. We’ve become a success because of your training.

Frank Reabe

CEO and Executive Director, Bradford Child Care Services, Bridgeville, PA