Marketing_smallJulie Wassom

President, The Julian Group, Inc.

Widely-recognized as the leading expert in child care marketing, Julie Wassom is the original developer of premier enrollment building sales and marketing training programs for the early care and education industry. She has helped thousands of owners, managers, and directors build and retain significant enrollment in their ECE programs. Julie travels internationally, working with early childhood professionals on how to successfully generate qualified inquiries, secure enrollment, and increase revenue.

For over two decades, successful child care leaders have used the resources in Julie’s Enrollment Building Success Library as the gold standard of enrollment building training tools. Author of many Child Care Information Exchange articles, Julie also publishes a blog of marketing tips and the online newsletter, Wassom’s Child Care Marketing Wisdom.

“You have had a terrific impact on our company. We’ve become a success because of your training.”


Frank Reabe, CEO and Executive Director
Bradford Child Care Services, Bridgeville, PA

“(I) had first-hand knowledge of the contribution you could make to an organization in building enrollment and enhancing the bottom line. …An increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!”


Karen Stokes, CEO
Xplor Childcare, Arlington, TX

“Julie is an extraordinary expert on marketing within the children’s services community. Her knowledge and attention to detail have helped our programs grow and reach a high level of financial performance. She is easy to work with and offers a great value to our business leaders. “


Bob Siegel, National Director, Children’s Services
Easter Seals Inc, Chicago, IL