Child Care Marketing

 I can't say enough to express what you have done for my business. The basic sales techniques you shared with us increased our enrollment from 73 children in October to 107 in January. I finally feel like I have some control over the amount of business I have. 

Jackie Amos, Neighborhood Kids, Sunrise, Florida

Julie Wassom is known as the speaker whose message means business. She is president of The Julian Group, Inc., a sales and marketing training and consulting firm with a specialty in early care and education.

In nearly two decades of working with early care and education owners, managers, and directors, Julie has established herself as an internationally recognized authority on marketing child care services. She travels worldwide, speaking to child care professionals and associations on how to successfully market their services and secure and retain enrollment. Your company or association can book Julie for half-day and full-day workshops or a keynote address.

Julie encourages her seminar participants to "Think in your prospect's perspective!" Her passion and enthusiasm gives them the knowledge they want and the encouragement they need to market and secure enrollment with comfort and confidence.

I listened to your program on securing enrollment. Since then, I have scheduled center visits with all six inquiries I've had today!

Diane Watkins, PACE Program Director, Sacramento, California

When Julie works with your company, you receive customized services such as

· building your unique identity with target markets

· designing a workable marketing action plan for your key managers and center directors

· producing effective marketing collateral

· training in converting calls to visits and visits to enrollments

· methods of customer service that retain enrollment and generate referrals.

Julie is the author of The Enrollment Building Success Library of audio and print learning programs on securing enrollment and marketing your early care and education services. She has written numerous articles for industry publications such as Child Care Information Exchange. And she is the author of the popular monthly FREE e-zine, Wassom's Child Care Marketing Wisdom, to which you may subscribe here.

Read Julie's article on economy-proofing your enrollment, featured in Exchange.