Continuing right along with where we left off with our last two methods:
Recommendation only: We have only two spaces left in our infant program. To secure one, it would be good for you to register today.
Closing question following a recommendation: We have only two spaces left in our infant program. To secure one, it would be good for you to register today. Would you like to go ahead and do that?
If you do not ask, you are not closing.
Once you have asked a good closing question, BE QUIET, and maintain eye contact. The pause can seem empty and endless. However, your prospect deserves the courtesy of your silence while she/he makes this important family decision.
Remember, prospects visit you because they WANT to enroll their child in the best quality program they can find for the dollars they can spend. If they are qualified to enroll, do not hesitate to ask. When you do, you convert more visits to enrollments. When you do not ask and merely hope they’ll come back, you risk losing them to your competition. Think of it as perseverance versus pushiness. Just one little question can make all the difference. So ASK!
Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com
